The popularity of proximity business searches continues to rise, so if you don’t have a local SEO strategy for your business, you are missing out.
When we are trying to find local businesses, it is easy to pull out our phones and use Google to search.
Do you want to increase the visibility and reach of your business in your local area? Let’s find out what local SEO is, how can a digital specialist can help you with it, and learn more about it
What is local SEO and What are the Benefits Of Local SEO?
SEO is search engine optimization in English. It comes from Search Engine Optimization. This includes all techniques and practices that can help you improve your rank in search engines like Google.
Organic SEO is about getting traffic through specific queries. To take the Benefits Of Local SEO, we have to consider the geographic location.
The same principles can be applied in many cases, but some particularities should be considered, as we will shortly see.
Benefits Of Local SEO for your business. Increase website traffic
Local SEO can help increase your website’s traffic and make your site more visible.
No one searches for something on Google from the third page. This means that if your first results are visible, there is a higher chance someone will find your services.
If your business is located on the busiest street of the city, it is not a matter of numbers. Some unwary passersby may pass by and end up becoming a client.
SEO positioning is the same: The busiest street of the city would be your first result. Your website or Google My Business listing would then follow.
This will help you to be more competitive
Local SEO can help you appear in related searches even if someone is searching for your competitor.
If you don’t work on positioning, you won’t appear in the results. It doesn’t matter how much your product is better than or equal to the competition’s or if the price difference is different. They won’t find your product.
Consumers today have shorter attention spans, especially when they search for products or services via mobile devices. This is why must be first.
Learn the 7 Benefits of Local SEO in your area
Local positioning has several benefits, which we will discuss below. In summary, they would be:
- Increase your visibility
- Create a community
- Get relevant traffic
- Attract repeat customers
- Your brand can increase trust and authority
- Advertising costs can be reduced
- Increase your sales
1. Online visibility can be improved
A study found that the top 5 positions in Google search results contain almost 70% of clicks. This does not include Google Ads results, which are at the top.
Your potential customers may not even know that your business exists if it doesn’t rank in the top five positions or on page one.
It was fashionable to say that “if there is no Internet, you don’t exist” many years ago.
The phrase could be described as “if you’re not on the first Google page, you don’t exist” because of the increased competition and rise in smartphones.
Customers are essential to ensure your business can continue helping the blind every day. Local SEO allows you to appear in the first search results, so potential clients can find your business.
2. Create a community
We are slowly realizing how important it is to build community and keep the local economy thriving. SEO will help you collaborate with other companies to promote your synergies and increase visibility.
To help your users, you can link to trusted local businesses via your website. They may even return the favor.
3. Most relevant traffic
72% of local searches led to an in-person visit within five miles of the user.
If you target local customers, you encourage people to visit your site from those who can. You can discuss subsidies and licenses with a company that has been reformed, and you can position yourself. However, the users reading this may be 500km away.
Local SEO allows you to focus on the keywords that your potential customers search for when they need your product or services in their area.
4. Local customers who return
Customers are increasingly interested in supporting local economies, as we’ve seen. It is also more convenient to do business in your local area.
Local SEO will give you two points of contact to local customers. They will first discover you and take a look at your store, offices, and other items.
You must provide an unforgettable experience for them when they enter your office. This will help you gain their loyalty.
If they ever need your services again they will see you in both their minds and Google, and most likely they will come to you.
5. Establish trust and authority
Users believe that companies in the top positions are Google-recognized and trustworthy.
A prominent position on the results page will increase the trust and authority your brand projects, which ultimately leads to higher conversions.
6. Advertising costs can be reduced
Companies have found organic traffic to be the most valuable. You may have paid for advertising in the past to gain visibility. But local SEO can help you reduce your advertising costs.
Organic positioning is a way to get customers often. This is especially true if you’re in a competitive industry or location where every click could cost you a kidney.
You will have lower fixed expenses each month if you are one of the first results. Google is the largest storefront in the entire world. If you don’t show for someone who needs your services, it’s like your company doesn’t exist.
A well-designed local SEO will allow you to lower advertising costs since is positioned to attract new customers frequently. In short local SEO generates a greater long-term return than traditional advertising.
7. Sales increase
You can have many people pass by a spot next to El Corte Ingles. It is statistically possible that some unwary end up visiting out of curiosity.
The same applies to local SEO where the first Google results positions would be in the city’s heart.
Your chances of converting customers will increase the more people visit your website or your Google My Business files.
These are the some of the Benefits Of Local SEO. Check other related articles here.