Suppose if you want to sell some hardware equipment online. You didn’t like any of the e-commerce platforms available, so you created your own. Now imagine that your new e-commerce platform sells better than your snowboard gear. That, in a nutshell, is how Shopify was born.
Today, Shopify is one of the most popular e-commerce platforms in the online market. Shopify covers around 4% of all online stores all over the world But numbers aside, Shopify offers a unique take on e-commerce platforms that its competitors haven’t quite mastered: convenience. While not for every online store, Shopify is the best platform for quick and simple sites.
Shopify themes or designs are easy to use and take less time. Here, you will get limited customization options with a more rigid approach but that’s what appeals to a lot of site managers.
Be wise and don’t take “easy” for “brainless.” Because eventually, it’s all about an effort game where you have to build a site you want as per your requirements.
Below, you’ll find the top key design tactics that successful Shopify store owners cited as the most useful for beginners and established stores.
Choose the best theme for your site:
Choose the right theme as per your need. Shopify designs are the key feature of your site that will directly catch customer attention, affect the atmosphere, user experience, and all-around feel of your site.
As we all know Shopify has several themes, each with dozens of style vibrations for good customization. However, some themes are free to use, other’s cost $140–$180.
The most common issue for e-commerce design is overloading your site with too much information. SO, don’t let yourself go with the flow. Although there are going to be customers who want to see the entire history of your brand, those people are few and far between.
Improve loading times:
Loading is something that has the power to kill your business success in a matter of seconds. Every extra second your page takes to load reduces conversions by 7% and page views by 11%. Keep basic knowledge of SEO because faster sites get ranked higher on Google, so improving your loading times helps both your UX and your SEO.
Reflect your individuality:
While using a temple site builder, there will be a risk of creating a similar site to the rest of the market. There is nothing to concern about with good planning you can avoid this easily. Yes, your site can stand out from the crowd, even among those who are using the same theme.
Shout your value proposition from the rooftops:
A great idea and strategic approach is required for a successful business plan & distinctly showcase your value proposition.
How can your brand help a prospective customer’s life? Why they would prefer to stop by your site in the first place? Always, play your cards smartly, you only have a few moments to convince visitors not to bounce, so you want your value proposition front and center.
Hone in on conversions:
A site manager’s work is never done. After the site has been finished, there is no guaranty of it be optimized to your target shopper’s liking. Of course, it can be frustrating to customize your site to the specific preferences of your unique target market. So, it’s far more effective to utilize user testing to optimize for conversions.
Pair with the right designer:
It’s better to know about your own limitations. Instead of facing issues with site loading, it’s better to take professionals’ help. Even if you have designed sites before with Shopify Custom Theme Setup, the experience of a pro designer could lead you to some new insights.