How is Growing Medical Tourism Industry Driving MEA Energy-Based Aesthetic Devices Market?

According to a report by P&S Intelligence, the Middle East and African (MEA) energy-based aesthetic devices market is predicted to attain a value of $189.0 million in 2030, progressing at a 7.1% CAGR during the time period 2020–2030.

The market is witnessing growth due to the rising preference for non-surgical minimally intrusive aesthetic treatments in MEA, increasing awareness among consumers about safety profile of these devices, surging geriatric population, and expanding medical tourism industry in the region.

Browse In-depth MEA Energy-Based Aesthetic Devices Market Regional Breakdown

In terms of distribution channel, the MEA energy-based aesthetic devices market is divided into direct and indirect channels, between which, the indirect division held the larger share of the market during 2014–2019. The division is further expected to dominate the market in the near future, owing to the expanding e-commerce sales in MEA and increasing focus of consumers towards home-based products, such as laser hair removers and skin rejuvenating devices.

When technology is considered, the MEA energy-based aesthetic devices market is classified into electromagnetic energy-based, light-based, laser-based, cryolipoysis, ultrasound-based, and plasma-based devices. The electromagnetic energy-based classification is predicted to progress at the fastest pace in the coming years, which is due to the rising demand for devices that emit electromagnetic energy and are easily available across the region. The radio frequency-based sub classification of electromagnetic-based division is predicted to account for the largest share of the market in the years to come.

Geographically, Saudi Arabia dominated the MEA energy-based aesthetic devices market in 2019, which can be particularly attributed to the growing requirement for aesthetic enhancement procedures among both women and men in the country. Lip augmentation and liposuction are primarily gaining popularity in the country, as people are becoming more inclined towards keeping up with latest fashion trends prevalent in western countries.