In the current times online reviews are vital to increase traffic and sales. The way customers shop has drastically changed since the internet is available to all people.
It doesn’t matter if you’re buying expensive items like electronics or simply visiting a doctor, it’s not common for you to purchase something blindly or go to a business without reading online reviews. According to statistics 87% of consumers will read reviews online about local businesses prior to making a purchase decision. 60% of customers also check Google My Business reviews before conducting a search for local companies.
Additionally, 90% of consumers and online shoppers stated that negative reviews convinced them to not buy from a company. In 35% of cases the negative review made an impact on a customer’s overall purchase decision. All these statistics and figures about online reviews suggest that regardless of the sector your company is operating in, online reviews boost your presence on the internet and aid in driving conversions. On LittleSMM, you can buy amazon reviews.
Let’s now look at the figures on online reviews and understand why online reviews are so essential for businesses.
Get You Noticed
It’s easy. A successful company is about being noticed. Nowadays, the majority of people rely on search engines like Google, Bing, Yahoo as well as others. while making a purchase decision. They have their own way to index and surface content, however, all of them value original and fresh content.
Reviews online are an excellent way to get SEO and ranking benefits especially for local search. You can keep your content current and make your brand more well-known to the algorithm by collecting reviews from customers. Furthermore, having online customer reviews adds more strength to your website as they provide an integrated pipeline of evolving content which is further highly appreciated by search engines. Google declares that local search rankings are dependent on the quality of your reviews and scores so having more positive reviews can aid in ranking higher on Google.
Establish Trust and Credibility
Do you wonder what happens when a potential customer or client recommends your products/services to another person? They may not go to your website or store to decide to buy immediately. What they will be sure of is to find you on the internet and then compare your reviews with your competitors to evaluate which is the best.
Reviews on the internet can provide a business a solid foundation to build trust and establish credibility. You could lose a customer when you have bad reviews on your websites. If a business has positive reviews from past customers, future customers or buyers will feel comfortable with them and are more likely to purchase your product. Having a good online reputation will increase your conversions. With LittleSMM you can buy trustpilot reviews to find your goal.
Provide Pivotal Feedback
In addition, today’s customers are much informed and smarter about the content they see on the internet. If the reviews are 100% positive. 85% of the customers feel that the reviews are not genuine.
You don’t have to accept every review. They can be helpful feedback that can help you enhance your business and make adjustments for the better. This also provides your business with the opportunity to communicate with customers experiencing issues and offer a solution. This type of interaction with your customers and personalized responses make them feel valued and a part of your business and create a positive impression about your brand/business.
Sales Impact: An obvious one
The internet has enough evidence to prove that customer reviews can have a positive impact on the growth of revenue. Today companies that are seen positively and have a 5-star rating, can have a positive effect on sales. Just a small improvement in the reviews of customers can make a huge difference for your business.
Online reviews have been found to increase sales by 18% on average. There are also many additional benefits, such as higher rate of conversion, repeated purchases as well as larger order quantities. It is quite logical and easy to do, if customers or readers like what they see they’ll be drawn to your business and will surely buy.
Always be aware that you are being reviewed. Your marketing skills are great, but it is important to have people and your intended audience talking positively about you.
Additionally, Google is not the only one where people can discover you. There are numerous other platforms where customers can drop a review or evaluate the reviews. Therefore, constantly encourage your customers to leave reviews for your business when they are able and ask them to do so through emails, SMS telephone calls or surveys, or face-to-face instantly after the purchase.