When it comes to advertising your business, you have a few different options. You can choose to advertise through Google Ads, or you can choose to advertise through local service ads. But what’s the difference between these two types of advertising? And which one is right for your business?
Google Local Service Ads are a newer form of advertising, and they’re only available to businesses located in certain metropolitan areas. With Google Local Service Ads, you can create an ad that will appear at the top of the search results for people looking for services in your area.
On the other hand, Google Ads are available to businesses that are located in almost every area of the world.
You create Google Ads by signing up to advertise with Google, and after you have an account, you’ll be able to create your ads and set a budget for how much you want to spend on your advertising each day. Google Ads are just search-engine ads that pop up when someone searches for a keyword related to your business.
How do Local service Ads work?
With local service ads, you create an ad that will appear at the top of the search results for people looking for services in your area. Your ad will include a headline, a description, and a phone number.
When someone clicks on your ad, they’ll be taken to a landing page where they can learn more about your business and schedule an appointment.
You only pay for leads that come from your local service ads.
How do Google Ads work?
Google Ads works a little bit differently. With Google Ads, you create an ad and choose a keyword you want your ad to show up for.
Your ad will then appear as a sponsored link on the right-hand side of the search results page, and it will also appear at the top of the page when someone searches for that keyword.
People who click on your ad will be taken to a landing page where they can learn more about your business and schedule an appointment.
You only pay for clicks that come from your Google Ads.
Importance of Local Services Ads
There are a few reasons you might want to consider advertising with local service ads.
- Google Local Service Ads are only available to businesses located in certain metropolitan areas, so if you’re not located in a metropolitan area, you’ll need to use Google Ads.
- Local service ads are also great for businesses that offer services rather than products. With local service ads, you can include a headline, a description, and a phone number, and people who click on your ad will be taken to a landing page where they can learn more about your business and schedule an appointment.
Importance of Google Ads
Google Ads is an excellent option for businesses located in almost every area of the world.
- With Google Ads, you can decide exactly what keywords your ad will show up for, so you can focus on keywords that have a high rate of customer intent.
- Google Ads appear at the top of the search results page when someone searches for your keywords, so people who see your ad are looking specifically for businesses like yours.
- Because you only pay per click on Google Ads, they’re also great if you don’t want to spend too much money on advertising. You only pay when someone clicks on your ad, and you don’t have to pay if someone doesn’t click on your ad.
How Does Google Local Service Ads Compare with Google Ads?
When you’re deciding between Google Local Service Ads and Google Ads, remember that with local service ads, you pay per lead, and with Google Ads, you pay per click.
The other difference between the two options is that local service ads appear at the top of the search results for people looking for services in your area, while Google Ads appear as a sponsored link on the right-hand side of the search results page.
Google Ads are an excellent option for businesses that target people looking for businesses like theirs. Google Local Service Ads are an excellent option for businesses that offer services rather than products.
Google Local Service Ads are significantly affordable compared to Google Ads, so they’re a great option if your business doesn’t have much money to spend on advertising.
Google Ads are also more complex than local service ads, but they can be worth it for businesses that target particular keywords.
The best option for your business depends on what you’re looking to achieve with your advertising. If you want to target people looking for services in your area, local service ads are a great option. If you want to target people specifically looking for businesses like yours, Google Ads is a better option. Whichever option you choose, remember to track your results so you can see how well they’re performing.
How to get the best out of Google Local Service Ads
If you’re looking to get the most out of Google Local Service Ads, here are a few tips:
- Make sure your business is accurately listed on Google. This will ensure that people looking for businesses like yours can find you easily.
- Use high-quality photos of your business and services on your landing page. This will help to convince people that they should visit your business.
- Make sure the information on your landing page is up-to-date and accurate. This will help to ensure that people who visit your page have a positive experience.
- Track your results regularly and make changes to your ad campaign as needed. This will help you see what’s working and what isn’t, so you can continue improving your results.
- Include a headline, a description, and a phone number in your ad.
- Make sure your landing page is high-quality and provides information about your business.
- Track your results to ensure you’re getting a good return on your investment.
Conclusion:
The two advertising platforms offer different benefits depending on what you’re looking for as a business. Local service ads are the better option if you want to focus on leads rather than clicks.
If you want to target people looking for businesses like yours, Google Ads is the better option.
Whichever platform you decide to go with, it’s essential to keep track of your results so you can improve your campaign.
