Throughout our history, humans have sought to connect with each other and create a sense of community and, with evident changes and technological advances, this instinct has not only died, but has been strengthened and social networks and the digital world are the perfect evidence of this.
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Surely you already know the power of social networks in 2021. These, by definition, are meant to connect us to share content and socialize in a totally different way than what we have experienced as a species.
Types of social networks
Social networks are web or mobile applications that allow people to interact and share content for different purposes. It is important to know the characteristics of each social network to choose the best social network for your business. These spaces have gained relevance on a daily basis and have even been adopted by businesses to increase the reach of their brands and products.
According to their characteristics, social networks can be grouped into three categories:
They are generic social networks that do not focus on a specific topic. They are the most numerous and popular. Facebook, Instagram and Twitter are massive social networks.
This type of platform focuses on the profession or work area of its users. Its purpose is to connect people by specialty area and even facilitate job search. LinkedIn, Behance and Xing are professional social networks.
Vertical or thematic networks
These are oriented to specific topics according to activity, hobbies or occupation of its users. YouTube, Pinterest and Flickr are vertical or thematic social networks.
The most popular social networks
The most used social networks are the following:
Facebook is the social network par excellence. Not only because it is one of the first to be used massively, but also because of the huge number of active users it has. Initially, the platform created by Mark Zuckerberg, aimed to connect students from his university. Over time, it evolved into the conglomerate of brands and platforms that it is today.
Instagram was born in 2010 and after being acquired by Facebook it reached enormous popularity. Currently, it is the second most used social network in the world and the first in terms of interactions and engagement of its users; so it has become a marketing tool. Not only for Influencers, but every brand wants to exploit the fullest potential of Instagram. Therefore, many individuals and brands choose to buy Instagram likes & Followers from any trusted platform.
LinkedIn was launched in 2002 and works as a network of professional contacts. Over the years, it has become an important part of the social media strategies of companies, brands and professionals around the world; adding more than 400 million users worldwide.
Also, many companies use LinkedIn as a recruiting tool.
YouTube is the most popular video platform in the world and, over the years, it has been integrated into different devices and has evolved into a kind of digital TV system.
YouTube users can share content and interact with each other. In addition to voting with likes and following other users of the platform to be attentive to new videos.
Social networks and the digital world have gone from being simple virtual environments or entertainment apps to being communication instruments that fulfill different functions and, over the years, we have seen how institutions of all kinds have begun to use them to materialize their objectives, always that they choose the social network for their business or organization.
But even beyond the economic potential of social networks ; These platforms have driven an evolution in the way we communicate, allowing us to connect with anyone, anywhere in the world and blurring barriers that, until a couple of years ago, limited the way in which we could relate and it is just that the true impact of social media and the digital world.
Why are social networks so popular?
There are many reasons; connection, entertainment and business. These platforms allow us to stay connected in real time in a way that has never been possible.
What social network should I choose?
It all depends on your preferences and your goals. Fortunately, you can try various platforms and stick with the ones that work best for you. Success at every social media channel depends whether you know how its Instagram algoirthm works or not. For instance, chances of your success can increase manifolds if you know how to crack Instagram algoritm.
How can I start on social networks?
The first step is to create your profile. From there, you can consume and create content, as well as apply different strategies to gain Instagram followers, likes, comments and different interactions that increase your digital reach.