The thought of undertaking a marketing campaign can be overwhelming for small businesses. After all, large companies are known to spend a huge amount of money on their marketing activities. How can an upcoming brand compete against the big players and attract the attention of its target audience in the highly competitive field?
Fortunately, small businesses can leverage digital technology to implement effective marketing strategies using many cost-effective techniques. In this post, we have listed nine cost-effective marketing tactics you can use to build a strong marketing strategy.
Research is the most important part of marketing strategy. It will not only give you new marketing ideas but will enhance your returns on your marketing investment. Research your customer and understand their personalities, their tastes and preferences, and their buying patterns. After you know the crucial things about your customers, you can develop awesome marketing strategies for the best results. Research low-budget marketing techniques and get new ideas. Observe the techniques of your competitors and try to find out the things that are working and the things that aren’t.
2. Leverage social media
Nothing can be as cost-effective and extensive as social media. The top social networks have over 4 billion active users globally and are absolutely free of cost. Leverage your social media accounts on Facebook, Twitter, Instagram, and LinkedIn and post relevant content to reach out to your target audience and boost engagement. Build a base of loyal fans and community, by sharing some of your expertise for free. You may, however, consider investing time and money in quality content. There are trustworthy companies to provide you with social media management and digital marketing services and get you desired results.
3. Leverage community partnerships
If you have a strong community around your business, leverage into the partnerships and involvement to participate in activities and get news coverage. When your business is taking part in some events, take photographs and post them on social media. Request local news channels to showcase the initiatives your team is taking and the activities they are performing. You can write guest blogs on the websites of your local business councils and reach out to new audiences. Also, build a network of professionals and entrepreneurs in your industry and connect with them regularly.
4. Invest in high-quality and cost-effective SEO
SEO, short for search engine optimization, can enhance the visibility of your business and drive more traffic to your website. SEO targets users who are looking for your products and services. It is one of the most cost-effective marketing strategies and many of its techniques are absolutely free. In terms of per acquisition and per click, the strategy is extremely cost-effective. If you want to implement a successful SEO strategy, consider taking the help of a professional digital marketing services provider. You can count on the expertise and skills of a professional to give you the best brand management services.
5. Leverage user-generated content
User-generated content (UGC) is the content that users post on the internet and social media. The type of content includes text, images, audio, and videos. There are several advantages of UGC:
- It is peer-reviewed which makes it more reliable.
- It enhances a brand’s online visibility and search engine rankings.
- It enhances customer satisfaction.
- It boosts site engagement.
You can use user-generated content to generate social proof and build your community. Consider using the images and other content your customers and vendors post.
6. Hire digital marketing trainees or interns
Diligent trainees and interns can immensely help you with your marketing strategies. They can reduce your team’s workload and bring fresh ideas to the table. You may contact your local colleges and universities to provide internship opportunities to promising students. You can also find a virtual intern on the internet. The best part is, if you are happy with their performance, you can hire them at the end of their internship. But if you don’t find their skills and capabilities compatible with your goals, you are not obligated to hire them.
7. Try out several free resources
There are many free resources on the internet that can help you with a broad range of activities such as researching local keywords to designing an image. Try out some of the free tools to find out how they serve your marketing strategies. There are also free plans or trial packs of some excellent online tools that you can use for free. If you find the resources to be effective, benefit from them and encourage your team to use them.
8. Be yourself
The term ‘be yourself’ may sound a bit clichéd but it is the best thing you can do to make your brand stand out. Have a genuine voice. Authentically interact with your audience. Focus on what makes you special and sets you apart from the competition. Highlight those attributes. Craft your style and personal message to build a brand reputation.
9. Refine your strategy
With the fast-changing customers’ tastes, preferences, and shopping habits, it is essential to refine your digital marketing strategy. Use free analytical tools to understand how your strategies are working. Look out for new opportunities and the changes in the present conditions. Understand the way your target customers are shopping and find out ways to reach out to them.
Though implementing marketing strategies on a limited budget is challenging, it is entirely possible. The tried and tested cost-effective techniques will enable you to make an impact even if you don’t have a huge marketing or advertising budget. However, consider investing in high-quality digital marketing services to get better results in the long run.