It is no surprise that content marketing is an integral part of the marketing strategy in 2021. When it comes down to inbound and digital marketing, nothing can be practical than having a great content marketing strategy. This is perhaps what has increased the demand for content marketing services among businesses.
However, gone are the days when you can blindly create content. This is the time when you need to change – you need to be more customer-oriented. Therefore if you are willing to enjoy tons of viewers coming to your website for content, you have to follow the trend. Remember to work hard but in an intelligent way. So let us now find out the new content marketing rules of 2021.
Focus On Quality Content Than Lengthy Content
Some of the most promising names have used social media to announce that if you want to write amazing content, focus on the quality, not on its length. Unlike in 2020, when the marketers were focusing on 1500 words content, it is no more gouging to be the ray of hope.
Initially, Google mentioned it to be “comprehensive,” but later, it has clarified that comprehensive does not have any association with being lengthy. Google is looking for content that prioritises the queries of customers.
For example, if someone has to know what the best gaming laptop is, they are going to prioritise the content that has the answer to it. Google will never pay attention to a 10-page blog. Search engines are based on answering queries which makes it a fundamental aspect of the content marketing strategy. Therefore choosing an experienced content marketing consultant can be valuable for quality.
If You Want Ranking, Be Search Intent Specific
Search intent is again a great topic that is going to be here in 2021. This means that your content needs to be relevant to what the people are searching for. Visitors need to get the answer to the queries.
Let us take an example. Let’s take the keyword “break up email.” Looking at the keyword, you might be thinking that it will be an email of a breakup of a romantic story. However, when you search in search engines, you will find it is associated with sales.
Therefore you should understand the search intent first before you write content. A blog written on a breakup email consisting of a romantic story won’t rank in Google. Instead, contents that have information of the last email you send to prospects will. This is because the content matches the search intent.
No More Just SEO Contents Will Rank, But Topic Relevancy Will Matter
A topical authority is not new as it was available back in 2020 as well. But in 2021, it will have a prominent structure.
The term “Topical Authority” means that the company must focus on topics that are specific to its niche or products or services. Just like you take Nokia, they will enjoy great topical authority when they have topic switch running shoes.
This is because when customers come to your website, they are visiting your product. Therefore they would look for information relevant to your products. If you include another topic that is not associated with your offering, it is absolutely unworthy.
Therefore creating content associated with your offering that offers knowledge can keep your visitors coming back to you. When they get everything – from information to products or services in one place, they will stay.
Good Traffic Will Be Prioritised Over Empty Traffic
You have great content and are getting fantastic engagement, but the leads aren’t that great! If this is the scenario, you might be inviting more empty traffic to your website. Now, what is empty traffic?
Empty traffic is the traffic that will visit the website for content but has no chance of getting converted. If you offer plumbing services but if you are ranking for the keyword “Sink auger,” it does not make any sense. The customers coming to your website with the keyword sink auger are looking for the product, not the services.
Therefore make sure you are specific and use keywords relevant to your business. This is the only way to enjoy great customers and conversions.
Bottom Line: Similarly, if you are doing content marketing but not following the strategy of the current year, it is of no use. Follow these trends to beat the competition and improve conversion. Now, you can also get in touch with Neuronimbus, as they are the leading content marketing firm to offer quality content. Experts in the team make it possible to outperform your expectations.