Small businesses are a huge part of the economy in the United States. According to the Small Business Association, there are 28 million small businesses in America alone. These businesses represent 99.7% of all employer firms and 67% of net new job creation in the U.S. This is why it’s so important that small business owners continue to look for ways they can grow their companies while staying on budget and minimizing expenditures.
In this guide, we’ll share Top Digital Marketing strategies to try in 2022. You can use these tactics to improve your business and expand its reach so you’ll be able to take on more clients or customers than ever before.
1. Optimize Your Website for Conversions
2. Get Help from an Agency
3. Leverage Social Media Marketing
4. Partner with Other Businesses
5. Use Influencer Marketing
6. Focus on SEO
7. Focus on Paid Advertising
8. Try Content Marketing
Optimize Your Website for Conversions
Conversion optimization is a systematic approach to improving your website’s performance, which can help you boost revenue and grow your business. Even if you are a small start-up or an established MSP services business you can take help of these steps –
Here are the steps involved in conversion optimization:
* Identify a specific goal
* Research to find out what needs to be improved on your site
* Create tests and hypotheses based on this research
* Implement changes (or A/B tests) that are based on your hypothesis
Seek assistance from a company.
Don’t try your hand at marketing because it’s a challenging job right now. Various vocations pay between 60 and 100 thousand dollars per year. It’s too difficult to play this right now for digital marketers – seasoned pros like Formula 1 drivers – and you don’t want to be in the back seat and grab the wheel when we hit 200 mph or the next thing you know, there’ll be a big burning disaster. Some micromanagers can’t stop themselves from taking the wheel of a seasoned driver… and the car never shifts out of first gear. However, if you delegate the task to the correct rider, you stand a strong chance of winning every race. Training is an investment made by the most effective firms and managers.
Take advantage of social media marketing.
Small businesses can benefit from social media marketing. Small businesses can use social media platforms to connect with customers and build brand awareness.
For example, a restaurant could post pictures of their food on Instagram or Facebook and grow their business by attracting hungry diners.
You can also create targeted ads on social media platforms like Facebook to reach your target audience.
Partner with Other Businesses
In cross-promotion, you collaborate with other companies with whom you do not compete directly, but which target a similar clientele, and then actively promote one another to that audience.
You can work with local hotels if you have a car rental business. Visitors from outside the city and tourists are not in competition with each other.
You become the automatic recommendation whenever the hotel has a visitor who wants to rent a car. And you reply by recommending them whenever they are seeking a place to stay.
You can also promote each other on social media, in blog posts, in newsletters, and through any other marketing platforms you already use. It’s a win-win situation for everyone involved, and it’s nearly free.
Use Influencer Marketing
The simple truth is that influencer marketing works. But it’s not just the big-shot influencers who deliver results, even micro-influencers can help you achieve your business goals.
Micro-influencers are social media users who have around 10,000 followers or fewer. As a result, they can be more affordable and easier to work with because they don’t have all the trappings that come with being a celebrity.
Further, micro-influencers do not lead unique lives, so your audience may relate to them better than mega-influencers or celebrities. By itself, this is a major advantage of partnering with local influencers. How so? Because people consider them to be regular people like themselves, their recommendations are more credible. Their importance increases when they are inspecting a product or service personally.
Focus on SEO marketing
SEO can do wonders for a small business. Not only does it help your business gain visibility in search engines, but it also helps you build brand awareness and trust. And if your website is easy to navigate, offers a great user experience, and has the information users want, they’re more likely to convert into customers.
Another growth hack that small business owners can try is to create a blog for their business. A blog will help you build credibility in your industry and present yourself as an expert, which will encourage people to buy from you over competitors.
When it comes to marketing strategies for small businesses, one of the most important ones is email marketing. Not only does email marketing help you reach potential customers at a minimal cost, but it also allows you to keep in touch with existing customers, which will help you increase your sales over time.
Paid advertising is a profitable investment
Compared to organic growth efforts, paid advertising might not even seem worth it at first glance. It proved to be necessary, however, since social media and their algorithms are constantly changing.
Paid advertising opportunities on platforms like Instagram allow you to reach demographic groups that may not be familiar with your brand from the start. The format options include standard photos/videos, carousel posts, and story ads. It is projected that Instagram ad revenue will reach $12.32 million this year, which shows the platform is a valuable tool for businesses.
Choosing to invest in paid advertising may help accomplish specific marketing goals such as building brand awareness and ultimately, converting to sales.
Try Content Marketing
Content marketing is a proven small business growth hack.
It’s the practice of creating helpful and relevant content that solves common problems your target market faces. Your product or service will not be explicitly marketed in this type of content.
Your goal is to establish yourself as an authority in your field.
As long as your content solves their problems, customers will keep coming back for more, and you will be engaged. Involvement leads to a closer relationship with customers.
A key growth hacking tip is content marketing, which has become an increasingly important part of small business development.
The takeaway here is to be aggressive and do the work that needs to be done, even if it’s not the most comfortable thing in the world. As the saying goes, failing to prepare is preparing to fail. You can take a proactive approach and set yourself up for actual success by picking one or two of these growth hacks and implementing them in your business right now, rather than sitting on your hands and wondering what could have been. Check out for more tips for preparing your business for SDN network transitions.
This is all about our Top Digital Marketing strategies, At Digital Crews we always bring the best useful blogs to our readers.