To help your business or brand increase traffic, leads, and sales here’s all you need to know about internet marketing, also known as online marketing.
Regardless of the size of your company, internet marketing is the most cost-effective approach to contact your target market.
But, exactly, what is internet marketing?
Internet Marketing Defined
Internet marketing is a wide word that refers to a variety of marketing methods and strategies, such as content, email, search, paid media, and others.
However, the terms “internet marketing” and “content marketing” are commonly used interchangeably these days.
Consider this: content marketing (or inbound marketing) is in direct contrast to traditional advertising (outbound marketing), as well as indirect alignment with today’s generation’s patterns and habits.
We don’t enjoy being marketed to, therefore we use ad-blockers and rarely watch television.
Material marketing provides us with content that answers our problems and is available when we need it.
Voltier Digital has a nice example of this:
Traditional Advertising vs. Content Marketing
This is the evolutionary route that led to today’s most effective modernized type of marketing.
Selling is no longer a viable option (a.k.a., traditional advertising).
Traditional advertising relies on pushing messages at consumers to persuade them to make a purchase.
It’s inconvenient, obstructive, and interruptive.
“Hey, look at me!” it exclaims, flailing its arms.
You can attempt to avoid making eye contact with traditional advertisements, but they are relentless.
Traditional advertisements are familiar to you since you are inundated with them daily.
Consider television commercials, billboards, magazine advertisements, radio advertisements, and web banner advertisements.
Advertisements companies have been around for a long time, as shown by this 1950s ad for “honest-to-goodness” coffee.
In some cases, advertisements may still be effective.
Internet consumers, on the other hand, may simply click away from advertising if they don’t want to view them.
That is precisely what occurs.
According to a PageFair analysis, there are 615 million ad blockers in use today. Additionally, the use of ad blockers grew by 30% in 2016.
You, I, and everyone else are aware of it.
Ads irritate me.
They’re also no longer the preferred method of informing customers about new items.
Instead of pushing themselves in the faces of customers, firms should take a more delicate approach.
That is precisely what content marketing is.
Content that teaches, inspires, guides, or solves an issue for their target audience is published by brands and marketers who use it.
The targets can locate that material on the web without being pushed at them using some clever techniques.
If the information is valuable to the prospects, they will keep coming back for more.
Finally, customers may have natural interactions with the brand and share their content on social media.
It takes time to build trust.
The authority has been established.
Connections happen all the time.
These devoted followers may then be organically converted into leads and sales.
All of this occurs intending to provide value to the user.
Users will thank you if you assist them and provide them with value.
That is, at its core, what internet marketing/content marketing is all about.
What is the purpose of internet marketing?
You may be wondering why there is so much buzz about internet marketing now that you know what it is.
Well, the hysteria is well justified.
The success of internet marketing has been demonstrated time and time again.
Here are some statistics obtained from various sources to help you understand why internet/content marketing is so successful:
• 91 percent of firms are confident of its effectiveness and have already used it as a key marketing strategy.
• Content marketing is 62% less expensive than typical outbound marketing, yet it generates 3x the number of leads.
• If you have a blog, you will generate 126 percent more leads than your competitors who don’t have one.
• On average, if you have a blog and post material, you’ll receive 434 percent more indexed pages on Google.
There’s even more.
My little business has taken off as a result of my content marketing efforts.
We were able to increase our value to millions of dollars by focusing 99 percent of our efforts on content marketing.
The bottom line is that this thing is effective.
5 Content Case Studies: Adding Value for Big Profits
To fully grasp how effective content marketing works, you must read about it. Instead, you must witness it in action to comprehend its significance.
Because great content may achieve incredible results.
Here are some of the best content kinds from businesses that have nailed content development.
1. Articles and blog posts
Blog posts and articles are two of the most frequent content categories.
A blog, in particular, is an excellent content platform since it provides a framework for several posts, pages, and other pieces of material that all link back to your website.
Consider a blog to be the trunk of a tree. Individual blog articles are the branches that extend out into the internet’s and search engines’ corners.
Users can track down your branches and return to your main site. This increases your chances of generating leads and closing transactions.
Look at Content Marketing Institute for an excellent example of blogging content. To teach, advise, assist, or inspire content marketers, they generate troves of excellent, helpful information.
What’s the result?
For their events, training, and consulting, they have devoted fans, following, and customers.
2. Use of infographics
Infographics are a visually appealing method to convey important information.
They explain topics through charts, graphs, images, and illustrations.
This sort of material is simple to understand and distribute.
RJ Zaworski has created a wonderful example of an infographic about making bread:
And here’s another Curata infographic describing the anatomy of a content marketer that’s been widely shared:
3. Use of Case Studies
A case study is another popular and successful type of material.
In general, a case study is an in-depth examination of a specific action taken by your brand or organization that yielded measurable outcomes.
This usually refers to a project you completed for a customer.
Here’s an excellent example of a Fractl case study:
The firm demonstrates how they successfully executed a content campaign for a real estate company in it. They discuss how it came together, the project’s “whys,” and the outcomes (presented in measurable stats).
There are content channels out there for those of you who tremble at the prospect of producing a blog post, in-depth essay, or case study.
Podcasts are quite popular.
They’re comparable to old-fashioned narrative and news radio broadcasts, except that they can be downloaded and listened to whenever and wherever individuals choose.
This content style may be a wonderful way to provide useful information to your audience if you are a strong speaker or interviewer.
Check out Search Engine Journal’s Search Engine Nerds for more information on SEO, sponsored search, social media, and content marketing, for example.
Right now, videos are the most popular kind of content.
The figures are mind-boggling. According to Social Media Today, videos will account for 82 percent of all internet traffic by 2021, and over 500 million hours of videos are watched on YouTube every day.
It’s simple to see why videos are so popular.
Videos are easy to consume, interesting, and appealing to our present attention-span deficiency when surfing the web.