What is the very first question that crosses your mind when it comes to chatbot marketing? Well…there must be a gazillion questions arising in your mind regarding its planning and execution. But there will always be one central question, what it will be like trusting a robot with customer support services?
Here is a reality check-in in today’s highly competitive and progressive world, some of the most famous marketing, support, and sales teams are doing great as a result of their chatbot marketing strategies.
In this article, we will try to help you out with some of the tips that will help you in creating a good marketing strategy using bots. So, without any further ado, let’s get straight to it.
In the modern era where there is competition almost in every field of life, chatbot make it easier for businesses to attain engagement at a high level, generate leads that are qualified, solve queries easily and quickly, and much more. Hence, using chatbot provides you with an opportunity to generate more revenue. But in return, it asks you to be responsible enough. Through this post, Nico Digital brings to you some tips that will help you in your Chatbot Marketing Strategy.
Tips for a successful chatbot marketing strategy.
- Use a warm message to welcome the visitor.
Similar to using social media platforms to express the idea of your brand, you need to decide what vice and tone your bot will have. You need to make sure that the voice and tone you finally decide perfectly aligns with your brand because you need to maintain consistency. One can also say that bot is the natural extension of the voice and tone of a brand.
There are a few companies that keep it very robotic but you need to understand that chatbot is all about creativity. To get better results, you have to stick to your tree of conversation. And if you want to nail it, you have to come up with an attractive opening text.
- Let your visitors know you are here for them.
There are a lot of businesses and entrepreneurs who think that chatbot is the technology that turns off people. That is just not the case. According to a study, around 69% of consumers prefer chatbots over in-app support when it comes to interacting with a business. The simple reason behind this is the fact that people always look for instant answers to their issues. There is only a small part of the population that prefers the traditional methods for interaction such as social support and emails.
The beauty of chatbot is that you can target a small part of the population too with a perfect chatbot marketing strategy. All you have to do is to add them to your bot experience. Let the visitors know about your products/services by your brand’s welcome message, and make it possible to instantly get in touch with them.
- Be careful while creating your conversation tree.
Bots can prove to be very impressive when you provide it with a set of questions and its solutions. In case you fail to specify it, it will become very difficult for the bot to provide a proper solution to the visitors. Hence, you need to come up with the best possible conversation tree if you want your bot to provide you with good results.
It is like creating a roadmap for your bot to follow on your website or other platforms. You need to set up a pattern that will specify how the conversation will move forward. Thus, you need to prepare a chat glow right from the initial hello considering every direction in which the conversation might turn.
- Try to use the advanced processing language.
Your chatbot might get confused and affect the user experience if you do not use the advanced processing language. A simple question like “how may I help you today”, can turn the conversation in several directions. The visitor can choose any option, and the bot will provide a solution. This is what makes chatbot marketing quite productive.
- Research. Research. Research.
To make your bot helpful, you need to research all the possible difficulties your customers can have and all the things that they might have a hard time understanding about your product or service. Coming up with a set of FAQs based on your research can prove to be very helpful. Now, to formulate the FAQs, you can study the surveys you have conducted, data related to a particular platform, and even your customers’ feedback.
Especially when you plan on using the bot for generating leads, or for sales purposes, or any other similar purpose, make sure you use this tip and make your customers’ journey easy and simple by making your bot useful. It will take your chatbot marketing strategy to a whole new level.
- Promoting always helps.
Promoting your chatbots is very important. If you hold some marketing knowledge, you will know the significance of promoting something. It is very simple logic. If your target audience is not able to find your bot and use it on your website or social media platform, it won’t do you any good. All of your hard work and effort will be in vain. There are a few ways you can promote your bot. They are as follows:
- Mention your bot in customer support channels
- Social media advertising
- Add a Call to action (CTA) on your website and blog section
- Track the performance of your bot.
Tracking the performance of your bot is a must. After all, you do need to know if it is working or not. Now, tracking the performance will depend on several factors, the major one being the reason why you are using chatbots.
If you can plan your chatbot marketing strategy properly, you can easily calculate the ROI from the chatbot.
Chatbot marketing is a great way to help your business grow and if done properly it can provide you with incredible results. But to make your chatbot a success, you will have to pay proper attention to it and set it up with proper care. Hopefully, the tips mentioned in this article will help you come up with a successful chatbot marketing strategy.
Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.