Blogging is intrinsic for all types of businesses undoubtedly. However, most of the companies underestimate tits importance because they think that they do not aim to provide information to their users but to pitch them for their products and services.
For instance, ecommerce stores and companies that deal in financial products think that it is worthless investing their time, money and energy in a financial blog because they ultimately have to sell loans and credit card deals.
It is not surprising that many online lenders have not invested their time and energy, and if they have so, they have stopped making an effort now. Even though your ultimate purpose is to sell your financial products, you should create a financial blog. It will certainly give you a lot of advantages.
Why blogging I important for a financial company
Here are the reasons why you should invest in a financial blog:
People will likely trust you
Blogging is crucial because this is a way to tell people that you value your customers. Do not forget that you are selling financial products. It is not easy for a user to believe you. It is a subject of finances. They will likely end up taking a toll on their finances if they choose the wrong financial product.
They will generally prefer buying products from those they trust, and a blog is the best way to prove that your brand is authentic and trustworthy. Website is not enough in the case of financial companies. You will have to create a blog.
While landing pages will just talk about how your products can change their financial life, blogging can help you tell them the effective ways to make their financial lives better. For instance, you can create a blog on when it is ideal for taking out quick and easy loans.
Creating your blogs around financial management can prove to your audience that you do not just focus on selling your products. Still, you also provide valuable information to your users in order to improve their lives.
It can double your business
There are two scenarios: one lender just focuses on selling financial products, and the other focuses on creating a blog as well. There is no denying the fact that the latter one will be earning a lot of money. This is because users will trust the latter more than the former.
If you do not create a blog, it proves that you are just interested in selling your financial products, and everybody knows that to make the sale happen, you will never disclose all features. For instance, you mention that you get loans at competitive interest rates, but most of the times, you get money at a slightly higher interest rate.
If you have created a blog, you will be able to share information with the user other than just the features and benefits of your products.
For instance, if you are selling bad credit loans, you will likely tell your user some of its benefits and features like competitive interest rates, longer repayment terms, improved credit scores, and the like.
However, by creating a blog, you can tell them the drawbacks of bad credit loans. You can clearly tell them the drawbacks of using bad credit loans as well. Your users want authentic information.
They want you to value them and provide them with information that changes their lives. They do not just want to know about your financial products. This is why you will likely have a lot more of your business if you create a blog. This increases the authenticity and reputation of your company.
You can easily reach out to more customers
You cannot sit back based on the number of your current audience. Not all of them, including subscribers, would have been showing interest in your financial product. Sometimes they just land your website to compare you with others.
You will have to make more and more effort to reach out to new customers. Blogging is the best way to reach out to new customers. This can help you provide your users with new information. You can provide them with a solution to their current problems.
Search engines will boost the ranking of your website. New users will be able to find you easily. You can also repurpose the blog for social media sites. If you use your blogs to create content for social media sites, you will be able to attract more users.
If your posts are engaging and find genuine information to your users, they will definitely be willing to buy your financial products. Blogs can help you build a brand, and once you have developed a reputation, you will easily grab new users.
You can get to know real problems with blogging
Your website cannot offer you a lot of flexibility, but blogging can. It can help you introduce a feedback section where people can write to you and let you know whether your content was useful to them. They can also post queries so you can provide them with the right solution.
No online tool can help you exactly know what your users have real concerns about. If they write to you, you can get to know what kind of problems they are suffering from and then you can provide them with the right product or solution.
This will generally lead to increased sales. If you create a blog, you can share your posts on social media platforms and there, you can get a lot of comments from people. From there you can get an idea of their current problems.
The bottom line
Blogging is essential even if you are selling financial products. Even though people are buying your financial products, you need to reach out to new customers, and for that, you will likely need a blog.
Blogging proves the authenticity of your brand. The more people trust you, the better it is. People are more cautious when they are to shop for financial products, and you can ease their worries with the help of blogging.